case study

hunter sports group

Brought on board at the behest of the FFA, Eclipse were on the ground with Ken Edwards the moment the Jets ownership was announced.

We provided strategic and advice in Public Relations, sponsorship and advertising as well as Event Management to the renamed Hunter Sports Group as a whole.

Eclipse was an integral part of the team behind the “Vote Yes for Success” Newcastle Knights Privatisation bid by the Group. The campaign led to a 97% vote in favour of the privatisation model. We were heavily involved in the Strength in Numbers – Target 10,000 Campaign with the aim of increasing the Knights Membership base.

We provided the following services to the Hunter Sports Group (Jets, Netball Test, Knights Bid and then Knights):

Strategic Liaison
Public Relations and Media Liaison
Meetings with Key Stakeholders
Liaison with key Ambassadors
Creation of TV, Press and Radio campaigns
Event Management

Just wanted to congratulate and thank you guys sincerely for the wonderful outcomes you achieved on the weekend and the amazing inroads you have made since being involved with the Jets over the past few weeks. You are incredibly talented, professional and awesome people.
Lyall GormanFormer Head of Hyundai A-League, Current CEO of Cronulla Sharks

We have found Tracy and her team to be thoroughly diligent in their operations and they have also been seen to be the epitome of professionalism with respect to their brief. We would unconditionally recommend Eclipse to any prospective contracting party
John TsatsimasFormer CEO Newcastle Jets, Currently CEO Western Sydney Wanderers

The Hunter Sports Group acquired the Newcastle Jets in 2011 and engaged Eclipse and Tracy to prepare a full Strategy and Communications Plan to position the Jets as a community based and focussed sports franchise AND drive a significant growth in membership & game attendance. Record attendances, sponsorships and memberships resulted from the implementation of the plans.
The Acquisition of the Jets was also timed with the delivery of the QANTAS Challenge – a exhibition game of football involving the LA Galaxy (David Beckham) and the Jets. Eclipse and Tracy developed and implemented the Commercial Plans and Event Strategies that led to a sold out Stadium and ‘Event of the Year’. Tracy also dealt directly with the NSW Tourism Department re the $150,000 contribution made by the government to the event.
The Hunter Sports Group acquired the ownership of the NRL Knights franchise from its Members. Eclipse and Tracy developed the full Communications Strategy & Plan, including Public Relations, Media and Media buying etc. An extraordinary 97% of Members voted in favour of the acquisition.
Eclipse and Tracy provide outstanding professional services -Tracy is a ‘world class performer’.
Ken EdwardsCEO Ken Edwards Consulting and Management

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case study

hunter sports group

We provided the following services to the Hunter Sports Group (Jets, Netball Test, Knights Bid and then Knights):

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